Click through if you need advice with personal assistant interview questions or PA interview questions.

 Create a custom profile URL/ Vanity URL

Usually, your unique LinkedIn URL will contain gibberish letters and numbers. Change it to your full name – if that’s taken, try recognizable iterations of your name. The goal is to get a URL that is immediately identified as yours.


 Upload profile picture

Use a high resolution profile picture with a simple background.


 Optimize Your Headline

Adding keywords to your headline that you want to be associated with can improve your searchability within LinkedIn and beyond.


 Your Name should ONLY contain your name

Avoid adding any additional titles, acronysms or credentials. Keep it clean and concise!


 Sell yourself through your summary

Here you get  2,000 characters to tell your story, which of course presents you with significant room to include relevant keywords when sharing your accomplishments. I recommend using this section to display your personality and explain how your career path has developed, or your career plan. It will be your personal elevator pitch. This section of your profile is also a good place to list specialties, interests, certifications and expertise.


 Make your profile publicly available

You can set the information which is publicly available to non-members/contacts, be careful with blocking too much information as this will also be unavailable to the search engines.


One of the hidden jewels on LinkedIn is its ability to incorporate applications as Slideshare, WordPress, Tweets, My Travel by TripIt, etc.


 Add links to your website/Twitter/Blog/Portfolio

This gives your profile viewers more insight into your business, interests or talents.


 Add Endorsements

Endorsements are one of LinkedIn’s newest features and adds credibility to your profile. People will endorse you for skills that you set.


 Add your Projects and Additional Honors & Awards

Last, but by no means least, if you’ve been working on a fantastic project or won lots of awards and industry honours, then don’t be afraid to shout about and link to them. Projects and Additional Honors & Awards are underutilised, but they really are a great way to highlight your experience and achievements.

If you follow through with working on each of these you  should see a pretty dramatic increase in activity on your LinkedIn  profile and all going well increased contact from recruiters too!


What other tips can you think of that can help with optimizing a LinkedIn profile? Tell us in the comments below.


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Myriam Balerio is the founder and writer of PA Privé. After kick starting her career as a PA and finding success as an assistant, Myriam later trained in digital and online marketing and has since combined the two disciplines in creating PA Privé, the platform through which she provides sage advice for those in the assistant profession and a network for like-mined PAs and EAs to connect. Born in Buenos Aires, Argentina, Myriam has lived in London for over 10 years and currently lives in London with her husband and French bulldog.


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