Measuring your success begins the moment the first person arrives for the event. Are your attendees smiling? Absorbed in the activities? How about your volunteers? Are people thanking the planning committee? Asking if you plan to do it again next year? Planners and organisers should write down all of the comments they hear—positive and negative—to be included in an evaluation of the event. Objectives To measure event success, you must set measurable objectives. If you take part in an exhibition to meet new prospects, measure the number of prospects who register their details when visiting your booth. Pre-Event ...
Sep 17, 2013 | Comments Off on Effective Event Measurement
