The purpose of a cover letter The cover letter is often the first impression that a prospective employer will have of you. A cover letter should give an employer an idea of who you are, and explain what skills you could bring to the job. You should also explain to the employer why you are interested in their business, and the particular role. Showing a genuine interest helps you stand out among other candidates, so it is important to tailor your cover letters and Curriculum Vitae so they relate specifically to each job application. Check out our PA Privé careers page for personal assistant jobs, London PA jobs and ...